Four Promo Products You Should Be Selling in Your Online Store

Written by Team Chipply | Apr 23, 2026 2:00:00 PM

If you're running a Chipply store and not offering fleece/jackets, bags, blankets, and headwear, you may be leaving serious money — and brand impressions — on the table. According to the Advertising Specialty Institute's 2026/2027 Global Ad Impressions Study, these four categories are among the most powerful promotional products you can offer. Here's what the data says:

Fleece & Jackets: The Impression Champion

When it comes to sheer advertising value, nothing beats a branded fleece or jacket. This category generates more impressions than any other promotional product — 9,000 lifetime impressions per item — at an average cost-per-impression of just 4/10 of a cent.

But the numbers get even better when you look at consumer behavior:

87% of consumers would keep a promotional fleece or jacket for more than a year
78% would wear it at least once per week
85% would have a more favorable impression of the advertiser after receiving one
85% would be more likely to do business with the company that gave it to them

And if your customers are looking to add even more value? Sourcing fleece made in the USA bumps the favorable impression rate to 79%, while socially responsible manufacturing brings it to 76%.

Simply put: every time someone wears a branded jacket, they're a walking billboard — and they're happy about it.

Bags: The Everyday Workhorse

Promotional bags are one of the most versatile and visible items you can add to a store, and the stats back that up. Bags generate 4,900 lifetime impressions — second only to fleece/jackets — at an average cost-per-impression of just 1/10 of a cent.

Consider this:

92% of consumers would use a promotional bag at least once per month
84% would keep it for at least a year
81% would have a more favorable impression of the advertiser
77% would be more likely to do business with the brand that gave it to them
88% said they'd keep it simply because it's useful — the top reason across all categories

Bags also lead the pack in one important area: 87% of consumers view an advertiser more favorably when the bag is made in a socially responsible way, higher than any other product category in that metric. If your clients care about sustainability or social responsibility messaging, bags are a natural fit.

Blankets: Surprisingly High ROI, Unexpectedly Long Shelf Life

Blankets might not be the first product that comes to mind for a promo store, but the data makes a compelling case for adding them.

Half of all consumers would keep a promotional blanket for more than five years
95% would use it at least once per month
88% would have a more favorable impression of the advertiser after receiving one
87% would be more likely to do business with the company — one of the highest rates of any product category

At 1,200 lifetime impressions and an average cost-per-impression of less than 2 cents, blankets deliver solid long-term value. They're also a premium feel-good gift that consumers genuinely appreciate — 51% said they'd keep it because it's enjoyable to have, and 44% cited its attractiveness.

For clients running seasonal campaigns, employee appreciation programs, or community-focused initiatives, a branded blanket can be a standout choice.

Headwear: Don't Sleep on This One

Headwear is one of those categories that's easy to overlook — it can feel like a given, so it sometimes gets skipped when building out an online store. But the numbers make a strong case for making it a priority.

Promotional headwear generates 4,000 lifetime impressions at just 1/3 of a cent per impression, making it one of the most cost-efficient categories in the entire study. And because people wear hats and caps out in public regularly, every use is a brand exposure opportunity in the real world.

Here's what else the data shows:

75% of consumers would have a more favorable impression of an advertiser after receiving promotional headwear
72% would be more likely to do business with that brand
60% would wear it at least once per week
64% would keep it for at least a year
80% view an advertiser more favorably when the headwear is Made in the USA — a great talking point for clients who want to emphasize domestic sourcing

With 38% of consumers saying headwear is something they'd be excited to receive, there's genuine consumer appetite for it. It's a high-visibility, low-cost-per-impression product that earns its place in any well-rounded store.

The Bottom Line

The research is clear: consumers don't just tolerate promotional products — they prefer them over every other form of advertising. In fact, 75% of U.S. consumers hold a positive opinion of promotional products, a higher rate than TV, internet, mobile, or social media advertising.

By adding fleece/jackets, bags, blankets, and headwear to your Chipply store, you're giving your customers access to high-impression, high-retention products that people actually want to receive and keep. That's a win for their brand — and for your bottom line.

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