Online stores aren’t just a fulfillment tool—they’re a powerful sales conversation starter. As a distributor, decorator, or team dealer, timing your outreach around key moments on the calendar gives your customers a compelling reason to say yes to a store.
Below are several upcoming sales opportunities you can use to proactively reach out to your customers, paired with ideas for how an online store can make execution easy and scalable.
This is a great opportunity to support police departments, municipalities, and community organizations with branded apparel and accessories. Online stores simplify size collection and distribution, especially for larger departments.
Store ideas:
Health-focused initiatives are top of mind in January, making this a natural fit for corporate wellness programs and gyms.
Store ideas:
Organizations often look for meaningful ways to recognize and celebrate Black History Month.
Store ideas:
This is a strong tie-in for healthcare organizations, nonprofits, and corporate wellness programs.
Store ideas:
Perfect for manufacturing companies, tech firms, and engineering organizations.
Store ideas:
For schools, bars, restaurants, and event organizers, Mardi Gras brings built-in excitement.
Store ideas:
Sports moments drive engagement and urgency.
Store ideas:
Another opportunity for recognition-driven merchandise and internal programs.
Store ideas:
This is one of the best opportunities of the year to introduce online stores to your customers—and to do it quickly and professionally.
Companies want to show appreciation, but they often struggle with:
An online store solves all of that.
Here’s an easy, repeatable approach you can pitch to your clients:
This approach positions you as a problem-solver, not just a product seller—and makes it incredibly easy for your client to say yes.
Seasonal transitions are ideal for refreshing branded apparel.
Store ideas:
Themed stores around brackets, watch parties, or company competitions are always popular.
Store ideas:
Great for youth sports organizations, travel teams, and training facilities.
Store ideas:
Your customers may not be thinking about online stores—but they are thinking about these moments. By tying online stores to timely sales opportunities and using tools like Chipply templates and e-certs, you make it easy for them to act.
A quick email or call that says, “Employee Appreciation Day is coming up—want me to set up a store for you?” can turn into a smooth, profitable project with minimal effort.
Want even more ideas?
If you’d like an entire year’s worth of sales opportunities, download our Chipply Calendar to stay ahead of key dates and start more online store conversations year-round.