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Chipply is more than just a platform for online stores. We are a partner dedicated to helping you build and grow your online sales. We were built by team dealers who know the industry, and we’ve analyzed what drives the most successful stores. Now we’re sharing the four key strategies that can make a real impact on your sales and customer engagement.
- Optimal Store Size
Too few products can limit sales, but too many can overwhelm customers. The most successful stores strike a balance, typically offering 35-50 items. If your store only has a handful of products, consider expanding your selection while keeping it well-organized. A curated, diverse lineup helps customers find what they need—without getting stuck in decision paralysis.
- Smart Product Pairing
Give customers more ways to buy by offering men’s and ladies’ styles, youth and adult sizing, and good/better/best options. Bundles and matching sets—like a hoodie and cap combo—are also great for boosting cart values. When shoppers have the right variety of options at different price points, they’re more likely to add extra items to their order.
- Proactive Marketing
A great store isn’t just about the products – it’s about keeping customers coming back. Take advantage of seasonal opportunities with holiday stores, use Chipply’s automated messaging to remind customers about deadlines, and stay top-of-mind with strategic email marketing. The more touchpoints you create, the more likely customers are to return.
- Data-Driven Growth
Want to know what’s working? Look at the numbers. Chipply’s Sales Graphs help you track trends, see what’s selling (and what’s not), and make data-backed decisions to optimize your store. When you use insights instead of guesswork, you can refine your store for even better results.
By implementing these strategies, you’ll set your store up for success – not just today, but long-term. Have questions or need help? Reach out to Team Chipply, and let’s make your store the best it can be!