As summer winds down and the air starts to crisp up, now’s the perfect time to give your online stores a seasonal refresh. Fall brings a shift in what customers are looking for—not just in colors, but in comfort, function, and style. Whether you're building stores for schools, teams, employees, or fans, tapping into fall fashion trends can help your stores feel timely and boost sales.

Here are a few key trends to keep in mind:

Fall Color Palettes Are In

Think earthy neutrals and rich jewel tones—colors that feel warm, grounded, and perfect for layering. This season, rust, olive, plum, and deep teal are taking center stage. Want more inspo? This fall fashion preview from PPAI breaks down the biggest color stories and themes hitting the promo world this season.

Cozy & Layer-Friendly Apparel

Fall is hoodie season—and your customers know it. Comfy pullovers, fleece crews, and slouchy zip-ups are fall staples that work across teams and organizations. Don't forget outerwear either: lightweight puffers, quilted jackets, and cozy shackets are in demand, especially for those who want to extend wear into winter.

Beanie Season Is Here

It’s not fall without beanies. Whether it’s a cuffed knit with a classic patch or a slouchy style with embroidery, headwear adds a seasonal layer and another opportunity for branding. Beanies also make great add-ons or upsell items in stores—they're stylish, functional, and easy to bundle.

Need Help Getting Started?

We’ve got you covered. Chipply users can take advantage of this ready-to-use Fall Store Template from SanMar to kickstart your seasonal offering. Just customize with your organization’s branding and get selling.

Bottom line? Building with fall in mind makes your stores feel fresh, relevant, and in sync with what customers actually want to wear right now. So grab that pumpkin spice latte, log into Chipply, and give your next store a little autumn energy.