If you’ve been with Chipply for a while, you’ve probably noticed something: we update our platform. A lot.
For some, that’s exciting. For others, it can feel disruptive, especially when you’ve just trained your team on a workflow and something shifts. We hear you. Change, even positive change, can feel exhausting when it’s frequent.
So let’s talk about it.
The Tension Between Progress and Stability
There’s a real paradox in software.
Everyone wants better technology: faster processes, fewer clicks, more automation, cleaner dashboards. But meaningful improvement requires change. And change, even when intentional, interrupts familiarity.
We don’t take that lightly.
Before implementing updates, our team does extensive research. We analyze friction points. We evaluate user behavior. We gather feedback from customer calls, emails, and feature requests. Changes aren’t random; they’re deliberate. Often the goal is simplification: fewer steps, clearer organization, and smoother navigation.
But improvement doesn’t always feel smooth in the moment.
“Why Does It Feel So Frequent?”
This is a fair question.
For some users, biweekly updates feel like constant retraining. Buttons move. Dropdowns replace icons. A workflow becomes more streamlined, but it’s different. And when you’re managing staff, SOPs, and production schedules, even small interface shifts can feel disruptive.
Here’s our perspective:
We believe in iterative improvement rather than massive, infrequent overhauls. Instead of waiting six months and releasing a sweeping redesign, we make incremental adjustments. That allows us to:
- Address issues quickly
- Respond to user feedback in real time
- Fix friction without letting it linger
- Avoid massive “shock” updates
That said, we understand the operational burden that frequent changes can create. It’s something we continuously evaluate as we grow.
“Does Chipply Test Changes Before Launching?”
Yes. Thoroughly.
We test at multiple levels before any update reaches customers:
- Code-level testing during development
- Testing against detailed feature specifications
- Cross-functional review and validation
- Automated testing that runs at regular intervals
This layered approach helps ensure stability, performance, and reliability across the platform. We also maintain beta groups for major features and structural changes. These users help us test functionality, identify blind spots, and refine the experience before broader release.
Leadership is deeply involved in this process. Because they’re actively engaged in the team dealer space themselves, they feel the impact of updates firsthand. So if a release creates friction, fast fixes are prioritized.
Testing isn’t selective. It’s embedded throughout our entire development process.
“If There’s a Big Launch Coming, Why Change Things Now?”
Another great question.
Major launches don’t eliminate the need for ongoing refinement. In fact, they often depend on it. Foundational improvements (even seemingly small interface tweaks) are sometimes necessary to support larger upcoming enhancements.
Think of it like renovating a building. You don’t stop maintaining the plumbing just because you’re planning an expansion.
That said, we recognize the optics. Communication around timing matters, and we’re continually working to make our roadmap clearer and more predictable where possible.
Why We Continue Improving
Our goal isn’t change for the sake of change.
Our goal is to help you:
- Build sites faster
- Support your customers more efficiently
- Reduce manual work
- Sell more product online
- Adapt as your business model evolves
Customer needs shift. The industry shifts. Technology shifts.
For example, print-on-demand (POD) has grown significantly across the industry. Supporting both bulk and POD in ways that are intuitive and efficient requires ongoing evolution of the platform. We’re committed to making both workflows powerful and easy to manage.
Continuous improvement ensures the platform grows alongside your business, not behind it.
Where the Frustration Really Lives
If we’re being honest, the frustration isn’t usually about improvement itself. It’s about the pace of adjustment and the ripple effect on your internal processes.
Re-training staff takes time. Updating SOPs takes time. Answering team questions takes time.
That’s real operational cost.
So here’s our commitment:
- We will continue refining how and when we communicate updates.
- We will keep investing in educational resources to make transitions smoother.
- We will evaluate cadence to ensure improvement doesn’t feel chaotic.
- We will continue inviting feedback — and using it.
Because this platform isn’t built in isolation. It’s shaped by the people who use it every day.
A Final Thought
Improvement requires movement.
We don’t update the platform because “more is better.” We update it because your businesses evolve. Your customers expect more. The industry changes. New fulfillment models emerge.
Our responsibility is to build a system that keeps pace with all of that while helping you save time, reduce friction, and grow revenue.
We’re building this alongside you.
And we’re committed to continuing to make it better.