Your customers are planning next year right now. Schools, clubs, companies, and organizations are sitting down this fall to decide what they'll spend on uniforms, spirit wear, employee apparel, and branded merchandise in the coming year.
That makes this the perfect moment to reach out. If you wait until January, the budget is already set and your idea is competing for whatever's left. Show up now with a plan for an online store, and you become part of the plan.
The good news? You don't have to build your pitch from scratch. Chipply has a full toolkit ready to help you start those conversations and close them.
Why Timing Matters
For most organizations, annual planning isn't a December scramble. It's a process that typically runs three to five months from kickoff to final approval, and by late fall, decisions are getting made.
And buyers rarely shop with a blank slate. According to Forrester's 2024 Buyers' Journey Survey, 92% of B2B buyers start with at least one vendor in mind, and 41% already have a single preferred vendor before they formally start evaluating options.
In other words, the dealer who brings the idea to the table first has a real advantage. When your customer is mapping out next year's apparel and merchandise spend, you want an online store to already be on their list (with your name attached to it).
Your Chipply Sales Toolkit
You know online stores work. The trick is helping your customer see it quickly. These resources are built to do exactly that.
Customer-ready one-pagers
Our Sales and Marketing Tools include one-pagers like Streamline Orders with Web Stores, which lays out how an online store replaces spreadsheets, order forms, and payment chasing. Send it ahead of a meeting, leave it behind after one, or attach it to your follow-up email.
Why Web Stores Work
Every industry has its own reasons to love an online store. Our Why Web Stores Work series breaks it down for verticals like healthcare, real estate, construction, hospitality and events, and financial services. Find the full posts on the Chipply blog and the matching one-pagers under Sales and Marketing Tools, so you can speak your customer's language from the first conversation.
Solutions by Use Case and Business Type
The Solutions section of our website shows how Chipply fits different use cases and business types. It's a great place to find the angle that matches your customer's goals, whether that's outfitting a team, rolling out employee apparel, or running a seasonal fundraiser.
Sample Stores
Need inspiration? Browse our Sample Stores to see what a polished, ready-to-shop store looks like. Then put them to work. Sample Stores are made to share, so send a link to your customer and let them click around a real example of what their store could be.
The Pro Move: Show Them Their Own Store
A sample store is good. A store with your customer's logo on it is better.
Here's what we recommend:
- Grab your customer's logo. Pull it from their website or ask for a quick file.
- Set up their store. Add the logo and their branding so it feels like theirs from the first click.
- Add products with a Chipply template. Drop in a curated selection from top industry vendors to fill the store in no time.
- Share the link. Let your customer see exactly what their people would shop.
It's a small lift on your end because setting up a store in Chipply is fast and easy. And when the customer says yes, most of the work is already done. You're not starting a project; you're launching one.
There's something powerful about seeing your own brand in a real store. It turns "maybe next year" into "when can we go live?"
Let Team Chipply Help You Sell More Stores
Want to make next year your biggest year for online stores? Reach out to Team Chipply. We'll walk you through best practices, share the tips and tricks we've seen work for dealers like you, and help you build a plan to pitch, launch, and grow more stores.
Your customers are setting their budgets now. Make sure your stores are in them.