Born From Real-World Need
Chipply was born inside Burghardt Sporting Goods, a family-run business that has served communities for over 150 years.
Every challenge, every late-night order run, every seasonal rush — we’ve lived it. Chipply began because we needed better tools to run our own stores. When we couldn’t find them, we built them. Not as outsiders trying to disrupt an industry we didn’t understand, but as insiders determined to make life easier for everyone who shares our passion for team sports and local business.
Living the Industry Every Day
To this day, Burghardt’s is our “test kitchen.” The same walls that stock jerseys, shoes, and spirit wear also inspire the features that power Chipply.
We know what it feels like when inventory spirals out of control, when seasonal spikes strain your workflow, or when team store deadlines collide with game day. Those firsthand experiences shape every decision we make.
Take something as simple as packing lists and sorting slips — tools we built not because they fuel our bottom line, but because they solved real problems for real people. Every improvement in Chipply starts that way: grounded in empathy, driven by experience.
Freedom to Run Your Business Your Way
We built Chipply for businesses like ours, ones that thrive on choice, flexibility, and independence.
With Chipply, you can tailor your operations store by store, season by season, without worrying about arbitrary limits or locked features. Every customer, from small-town shops to regional powerhouses, has equal access to every feature.
Our modular design means you can use only what fits your workflow, and nothing more. You’re in control — from payments and pricing to product setup and store design. We believe technology should adapt to your business, not the other way around.
Proof in Partnership
The proof lies in the loyalty of those who’ve been with us the longest. Some of our earliest partners (including three of the nation’s longest-running independent sporting goods stores) have trusted Chipply for years because they see what we see: a shared commitment to this industry’s success.
What Our Customers Say
Our customers often tell us the same thing: we understand their world because we come from it. Here’s what they have to say about working with a team that’s lived the same challenges they face every day.
“Working with Chipply feels less like using software and more like being part of a network that understands what we go through. The Burghardts know this business inside and out, and that makes all the difference.”
— Current Chipply Promotional Products Distributor
“I’ve been in this industry my whole life (third generation in a family business) and that’s why I connected with Chipply right away. Our families have both built our lives around this industry. Lynn and her team aren’t outsiders looking in; they’ve lived it, just like we have. That shared history and understanding make all the difference.”
— Current Chipply Custom Apparel Decorator
“What sets Chipply apart is the Burghardt connection. They’re constantly evolving their own business and then sharing what works with the rest of us. It’s reassuring to know they’re experiencing the same challenges firsthand — and turning those lessons into tools that help us grow too.”
— Current Chipply Team Dealer
Closing Reflection
At Chipply, we don’t view this as an industry we serve from the outside. It’s the world we grew up in; the one we’re still part of every single day. That’s why our customers’ success isn’t just business — it’s personal. Because when you thrive, so does the community we’ve all helped build together.