There’s no shortcut to staying in business for over 100 years. It takes deep roots, trusted relationships, and a relentless commitment to serving your customers year after year. That’s why it means something when the three longest-standing independent sporting goods stores in the country—Brine Team Sales, Koch Sporting Goods, and Burghardt Sporting Goods—run their online stores on Chipply.
The people behind these storied companies are experts who know this business inside and out. And they’ve all landed on the same conclusion: Chipply runs the way team dealers need it to.
Built by Team Dealers, For Team Dealers
Chipply was born inside one of those historic shops: Burghardt Sporting Goods, founded in 1881 and still family-owned today. Over decades of screen printing, selling uniforms, and servicing schools, Burghardt’s team built and refined an in-house solution for launching online stores at scale. When no off-the-shelf software could match it, they configured the platform to share with others—and Chipply was born.
Chipply continues to evolve alongside Burghardt’s retail operations (our headquarters literally share a roof with Burghardt’s largest storefront and production facility), ensuring we stay connected to the real-world challenges of decorated apparel, inventory, and fulfillment. That experience, coupled with feedback from thousands of users across the country, fuels a platform that team dealers, apparel decorators, and promotional product distributors trust to move fast, sell smart, and stay ahead.
Trusted by the Industry’s Longest-Running Pros
Brine Team Sales (Est. 1867)
Widely recognized as the oldest sporting goods store in the U.S., Brine Team Sales has served athletes for six generations. With locations in Massachusetts and New Hampshire, their name is synonymous with legacy—and their team understands the importance of reliability. They chose Chipply because it supports the high-volume, high-expectation operations they’ve perfected over more than 150 years.
Koch Sporting Goods (Est. 1888)
Cincinnati’s oldest and largest sporting goods store, Koch’s is a go-to for everyone from youth teams to the Cincinnati Reds and Bengals. Their business spans team gear, pro merchandise, and custom decoration, with a reputation for quality and speed. Running online stores through Chipply helps them maintain that pace, even during peak season.
Burghardt Sporting Goods (Est. 1881)
Our roots. Our sister company. Our inspiration. Burghardt’s leads the Midwest in team sports equipment and custom apparel—and continues to test, challenge, and shape the Chipply platform with real-time feedback from their own operations. That close partnership ensures we never lose sight of what team dealers and apparel decorators need most.
People Who Know This Business Choose Chipply
From legacy stores with 100+ years of history to fast-growing shops building their reputation today, industry leaders consistently choose Chipply. Our platform reflects their priorities: speed, consistency, accuracy, and an excellent experience for every customer.
Because when you’ve been doing this as long as these dealers have, you don’t waste time on tools that don’t deliver.